What is an ideal customer profile?
An ideal customer profile defines who fits your offer. Learn how problems, buying triggers, evidence, and exclusions make it useful.
Explore Startup glossaryWhat is a minimum viable product?
Understand what an MVP tests, how to scope one complete customer task, and why launching a product does not establish customer value.
Explore Startup glossaryWhat is product-market fit?
Understand product-market fit through sustained demand, customer behavior, repeatability, and the limits of any single metric.
Explore Startup glossaryWhat is a go-to-market strategy?
A go-to-market strategy connects the customer, offer, buying process, and delivery. Learn what belongs in a practical plan.
Explore Startup glossaryWhat is startup runway?
Learn the basic startup runway calculation, the assumptions behind it, and why changing cash flows require more than a simple estimate.
Explore Startup glossaryWhat is funding readiness?
Funding readiness means being prepared to explain a business and support its claims. It does not predict a funding decision.
Explore Startup glossaryWhat is a startup accelerator?
Understand startup accelerator support, why programs differ, and what to check before choosing or applying to a program.
Explore Startup glossaryWhat is a startup incubator?
Understand startup incubator support, early venture resources, and the questions that help you assess whether an offer fits.
Explore Startup glossaryWhat does a startup mentor do?
A startup mentor helps a founder examine a decision using relevant experience. Learn how to make the relationship and next action clear.
Explore Startup glossaryWhat is startup traction?
Startup traction is evidence of meaningful customer action. Learn how to distinguish interest, adoption, payment, and repeat behavior.
Explore Startup glossaryWhat are unit economics?
Unit economics describe revenue and costs for a chosen business unit. Clear definitions and assumptions make the analysis useful.
Explore Startup glossaryWhat is a proof of concept?
A proof of concept tests feasibility under stated conditions. Learn how to define its scope and avoid overstating what it demonstrates.
Explore