Build the smallest useful customer experience.

Choose one complete use case

Define the customer's starting point, the task, and the successful outcome. Avoid adding disconnected features that do not help complete that path. Manual operations behind the scenes can be appropriate when users understand what they are receiving and the process is manageable.

Observe use, not just launch interest

Watch where people hesitate, need assistance, stop, or return. Record task completion and the context around it. A launch announcement does not establish that customers can use the product.

• A clear first-use path and expected output.
• Basic reliability and support for the chosen use case.
• A way to collect feedback with permission.
• A list of unresolved adoption and delivery risks.

Prepare for the next stage

Look for repeated value from a defined customer group before expanding scope. Product, design, technical, and customer onboarding expertise may help different parts of the workflow. Estimate the operating effort required to serve more users, including support and exceptions.

Questions, answered.