Interactive learning tool
Explore a subscription LTV estimate.
Change the example inputs to explore your scenario. Nothing is saved or sent.
The calculation
Simplified LTV = monthly revenue per customer × gross-margin fraction ÷ monthly customer-churn fraction.
Assumes stable monthly churn and revenue per customer. It excludes expansion, discounting, and changing cohorts. Do not use revenue churn or annual churn as monthly customer churn.
For learning and planning only. This is not financial, investment, tax, or legal advice.