# One focused growth experiment

Business need:
Current baseline:
Hypothesis:
Target customer segment:
One change we will test:
Outcome metric and definition:
Budget and time limit:
Start date:
Review date:
Owner:

## Review
What actually happened:
Evidence:
Costs and unintended effects:
What we cannot conclude:
Decision: continue / change / stop
Next action and owner:

A small test is directional evidence, not a guarantee of future results.