Activity isn’t the same as progress

A busy team can still be moving around the real problem. Growth planning becomes more useful when you identify the one constraint that affects the business most.

Start with an observable outcome

Instead of saying “improve sales,” choose a clear target such as completing ten qualified discovery conversations within two weeks. Record what you learned, not just what you did.

Build a weekly rhythm

Pick an owner, a small action and a date to revisit the evidence. That creates the feedback loop needed to make better decisions.

What is one move you can test this week?