Add internal article links where the reader needs the next step
AI-assisted editorial field note · Educational planning framework
Where should I place internal links in an article?
Place links at points where another page helps the reader understand a term, complete a task or continue the workflow. Internal links should have a clear purpose beyond increasing their count. Make the destination recognizable from the anchor text and confirm it delivers the promised topic. Broken or misleading links weaken both the user journey and the site's content maintenance.
Put it into practice
Map the reader's next question
Identify what the reader may need after each major section. Link a relevant definition, calculation or example instead of interrupting the article with unrelated promotion.
Write descriptive anchors
Use text such as 'six-question assessment methodology' rather than a generic 'learn more' when the distinction helps the reader choose the destination.
Avoid excessive repetition
A useful link need not appear in every paragraph. Keep repeated navigation separate from contextual links that support the immediate explanation.
Verify the destination
Check the route, page title and relevant section after publishing. Recheck links when pages are renamed, consolidated or become unavailable.
A worked example
Illustrative scenario — not a customer case study
A cash-planning article links 'runway calculator' beside a worked estimate and 'customer payment timing' beside a receipts scenario. The links follow the reader's tasks. An unrelated investor directory inserted into every section would add noise without resolving either question.
Make the next decision
Keep a link when its destination supplies something useful at that point in the article. Remove links that exist only because a page needs more incoming links.
A mistake to avoid
A link to a product preview must not imply an operational booking or matching service. Make availability clear before the user leaves the article.
Should related articles appear at the end too?
Yes, when they offer sensible next reading. End-of-page suggestions complement contextual links but do not replace links needed to understand the current explanation.
Take the next step
Check the broader business context with the free six-question assessment. Use your own evidence to choose the next action.
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